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Strategic Planning for Public Relations
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Strategic Planning for Public Relations
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List Price: $59.95
$52.75
At Amazon
on 2-5-2010.
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Paperback: 456 pages
Publisher: Routledge; 3 edition April 20, 2009
Language: English
ISBN-10: 0415994225
ISBN-13: 978-0415994224
Product Dimensions:
9.1 x 7.3 x 0.9 inches
Shipping Weight: 1.7 pounds
Review
This book is well-documented. The author is careful to include numerous contemporary examples on many occasions throughout the book.this book is a valuable contribution to the body of knowledge on public relations practice.— Science DirectIt is a real gem! It is perfect for the case study class because it so simply and logically lays out each step.And for the advanced campaign students, it's a gold mine of practical information at the end of each chapter outlining exactly what they should do. It's an easy read and wonderful to teach from as well.— Ann R. Carden, APRState University of New York/College at FredoniaThis book is well-documented. The author is careful to include numerous contemporary examples on many occasions throughout the book.this book is a valuable contribution to the body of knowledge on public relations practice.— Science DirectIt is a real gem! It is perfect for the case study class because it so simply and logically lays out each step.And for the advanced campaign students, its a gold mine of practical information at the end of each chapter outlining exactly what they should do. Its an easy read and wonderful to teach from as well.— Ann R. Carden, APRState University of New York/College at Fredonia
--This text refers to an out of print or unavailable edition of this title.
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Strategic Planning for Public Relations
List Price: $59.95
Available from Amazon
Price: $52.75
Updated on 2-5-2010.
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